The country on Wednesday took a step into the
era of telecommunications, broadcasting and
media convergence as MTN Nigeria commenced
the pilot of its digital television broadcasting
service in Jos, Plateau State.
The TV service, which goes live today (Thursday),
is sequel to the issuance of a digital broadcast
licence to MTN for N34bn, by the Nigerian
Broadcasting Corporation in 2015.Aside the N34bn, sources said that the telecoms
company had spent about N25bn extra to get
the TV running.
With the service, MTN Nigeria Executive, Lynda
Saint-Nwafor, said Nigerians could now watch TV
programmes on their smartphones and other
devices via Over-the-Top platforms like
WhatsApp, BlackBerry Messenger, Facebook and
Twitter, among others.
According to the Chief Executive Officer, MTN
Nigeria, Ferdi Moolman, subscribers will have
the freedom to watch their favourite
programmes when they choose the MTN Video-
on-Demand service, “rather than having to
watch at a specific broadcast time.”
“This will be the first fully converged broadcast
and OTT-VOD service to launch in MTN,” he said.
Moolman added that MTN was committed to
providing Nigerians with innovative digital
platforms, “which will enhance the way we live,
work and play.”
He said, “Once we commence full commercial
activities, the TV service will deliver an exciting
bouquet of rich local and international content
“Indeed, the launch of MTN TV is another bold
demonstration of MTN’s abiding faith in the
future of Nigeria, driving growth and
development by enabling Nigerians to keep
pace with the latest global trends and converged
Saint-Nwafor also stated that MTN’s vision was to
lead the delivery of a bold new digital world.
“We are committed to exploring opportunities
and avenues to expand our digital footprint and
value offering to our customers. We are,
therefore, constantly seeking appropriate
channels to place the latest technologies and
services in the hands of Nigerians, and this is
one of such,” she added.
Meanwhile, a report after the Annual General
Meeting of the MTN Group on Wednesday stated
that MTN Nigeria’s data revenue in the first four
months of 2016 declined by 12 per cent mainly
due to the withdrawing of regulatory services.